Corporate India Blog - Advertisment under Consumer Protection Act 2019 Today in our quick read blog (No. 04/2020-21), we continue to present an outlook on The Consumer Protection Act, 2019 (‘Act’ or ‘Act 2019’) which has come into force from July 20, 2020 (except the sections yet to be notified) thereby repealing the erstwhile Consumer Protection Act 1986. Our quick blog will feature this Act in phased manner for next few days. We have covered key highlights of the Act in our previous blog and today our emphasis is on the new definition of the term “Advertisement” introduced in the Act. Advertisement: From being used only 4-5 times in the previous law, this word has found a whole new meaning and emphasis under the Act 2019 with a separate definition. It means “any audio or visual publicity, representation, endorsement or pronouncement by means of light, sound, smoke, gas, print, electronic media, internet or website and includes any notice, circular, label, wrapper, invoice or such ...